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PEDDLERS GIN: SHANGHAI'S ARTISANAL GEM SHAKING UP THE GLOBAL CRAFT SPIRITS SCENE

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Dear Food Enthusiasts,

Move over, traditional juniper! Shanghai's Peddlers Gin is making waves with its unique botanical blend and innovative approach to craft spirits.

In today’s email:

  • Foodie Find: Shanghai's Peddlers Gin: A Global Craft Spirit Sensation 

  • Feature Article: PEDDLERS GIN: SHANGHAI'S ARTISANAL GEM SHAKING UP THE GLOBAL CRAFT SPIRITS SCENE

  • Daily Bites: AI in Action: The Future of Foodservice is Here (and it Might Make You a Better Bartender!)

  • Marketing Munchies: Want to elevate your cocktail game at home? Here are 3 tips:

Quote of the Day: "Life is too short to drink bad gin." - W.C. Fields" 

FOODIE FIND
Shanghai's Peddlers Gin: A Global Craft Spirit Sensation

Photo Caption: Described as “unique and finely balanced,” Peddlers Gin appeals to discerning and adventurous drinkers. | Photo credit: Peddlers Gin

Forget the London Dry gins of yesteryear. Peddlers Gin, a Shanghai-born spirit, is shaking up the global craft spirits scene with its focus on local, seasonal ingredients and a distinctly Asian flair.

A Symphony of Botanicals: A Taste of Shanghai in Every Sip

Peddlers Gin boasts a unique and complex flavour profile that reflects the vibrancy of Shanghai itself. While juniper berries remain the base, the magic lies in the supporting cast of botanicals. Think of unexpected ingredients like Sichuan peppercorns, chrysanthemum flowers, and even Buddha's hand, a citrus fruit native to China. This intriguing blend creates a gin that is both familiar and surprising, with notes of citrus, floral sweetness, and a subtle peppery kick.

Photo caption: Peddlers Gin works closely with farmers in sourcing the finest local ingredients. | Photo credit: Peddlers Gin

Beyond the Bottle: The Artisanal Peddlers Gin Experience

Pedders Gin isn't just about the taste; it's about the experience. The brand prides itself on its artisanal approach, using traditional copper pot stills for a small-batch, handcrafted spirit. The eye-catching bottle design, featuring a rickshaw cyclist, pays homage to Shanghai's bustling street culture.

A Global Stage for Shanghai Spirits

Pedders Gin's success story transcends borders. This Shanghai-made spirit has garnered international acclaim, winning awards and gracing the shelves of top bars around the world. It's a testament to the growing sophistication of the Chinese craft spirits scene and the global appetite for unique and innovative flavours.

FEATURE ARTICLE
PEDDLERS GIN: SHANGHAI'S ARTISANAL GEM SHAKING UP THE GLOBAL CRAFT SPIRITS SCENE

Photo Caption: The company prides its Shanghai Gin on garnering multiple awards from at the San Francisco World Spirits Competition and China Wines and Spirits Awards. | Photo credit: Peddlers Gin

Pedders Gin is more than just a spirit; it's a revolution in a bottle. This Shanghai-born brand is shaking up the global craft spirits scene with its innovative approach, unique botanical blend, and dedication to showcasing the vibrant flavours of China. Let's delve deeper into the world of Peddlers Gin, explore the rise of the Chinese craft spirits movement it represents, and discover some delightful cocktail creations featuring this award-winning spirit!

Beyond the Juniper: A Symphony of Unexpected Botanicals

Forget the traditional juniper-heavy gins of yesteryear. Peddlers Gin takes a bold step away from the expected, crafting a spirit that is both familiar and surprisingly delightful. The foundation lies in juniper berries, the heart and soul of any good gin. However, the magic unfolds with the supporting cast of botanicals. Peddlers Gin boasts a unique blend that reflects the essence of Shanghai itself. Imagine Sichuan peppercorns adding a subtle warmth and a hint of citrus from Buddha's hand, a fruit native to China. Floral notes emerge from chrysanthemum flowers, while other botanicals like angelica root and coriander seeds add depth and complexity. This unexpected symphony of flavours creates a truly unique gin experience, one that is both captivating and distinctively Asian.

Photo Caption: Their award-winning Barrel Aged Gin | Photo credit: Peddlers Gin

The Rise of the Chinese Craft Spirits Movement

Pedders Gin's success story is a testament to the booming Chinese craft spirits movement. For decades, the Chinese spirits market was dominated by traditional baijiu, a strong white liquor. However, a growing appreciation for international spirits and a desire for premium, handcrafted options has paved the way for innovative brands like Peddlers Gin. These new players are experimenting with local ingredients, drawing inspiration from China's rich culinary heritage, and creating spirits that are distinctly Chinese yet globally appealing.

Pedders Gin: The Artisanal Experience

The dedication to quality extends beyond the unique botanical blend. Peddlers Gin prides itself on its artisanal approach to production. They utilize traditional copper pot stills, a method that allows for greater control over the distillation process and results in a richer, more nuanced spirit. The beautiful bottle design, featuring a rickshaw cyclist, pays homage to Shanghai's vibrant street culture and reinforces the brand's connection to its local roots.

Photo Caption: Peddler’s Gin is stocked at some of the leading bars across Asia and the globe | Photo credit: Peddlers Gin Company via Instagram

Peddlers Gin Cocktails: A World of Flavor Awaits

The versatility of Peddlers Gin makes it a favourite among bartenders and cocktail enthusiasts alike. Here are two unique cocktail recipes to get you started:

  • The Shanghai Sling: This refreshing twist on the classic Sling cocktail features Peddlers Gin, pineapple juice, cherry liqueur, lime juice, and a dash of orange bitters. Garnished with a maraschino cherry and a pineapple wedge, it's a delightful ode to Shanghai's tropical flair.

  • The Sichuan Spice: Looking for something with a kick? The Sichuan Spice is a bold and flavorful cocktail featuring Peddlers Gin, elderflower liqueur, fresh lime juice, and a dash of Sichuan peppercorn syrup. Garnished with star anise, this cocktail is a perfect balance of sweet, tart, and spicy, showcasing the unique character of Peddlers Gin.

    Photo Caption:Peddlers Gin in a Cocktail | Photo credit: Peddlers Gin Company via Instagram

Peddlers Gin: A Toast to Innovation and Quality

Peddlers Gin is more than just a delicious spirit; it's a symbol of innovation and a testament to the rising power of Chinese craft spirits. With its unique botanical blend, dedication to artisanal production, and commitment to showcasing local flavours, Peddlers Gin is shaking things up on the global stage. So, the next time you're looking for a new and exciting spirit to explore, raise a glass to Peddlers Gin – a Shanghai sensation redefining craft spirits for the modern palate.

DAILY BITES: AI IN ACTION
The Future of Foodservice is Here (and it Might Make You a Better Bartender!)

We've explored how AI is influencing everything from recipe development to sustainable practices in the F&B industry. Today, let's take a closer look at how AI is poised to revolutionize the world of bartending!

AI Bartenders: Myth or Reality?

While the idea of a fully autonomous robot crafting your cocktails might seem like science fiction, AI is already playing a significant role behind the bar. Imagine intelligent recipe suggestion systems that can recommend cocktails based on your preferred flavours, dietary restrictions, or even the current weather! AI can analyze vast amounts of data on ingredients, flavour profiles, and popular cocktails to create innovative and personalized recommendations.

Beyond Recommendations: AI for Efficiency and Consistency

AI can also be a game-changer for efficiency and consistency in busy bars and restaurants. Automated inventory management systems can track liquor supplies and predict needs, ensuring bartenders are always stocked with the necessary ingredients. Additionally, AI-powered recipe scaling tools can adjust measurements for larger batches, guaranteeing consistent taste and quality even during peak service hours.

The Human Touch Still Reigns Supreme

While AI is bringing exciting advancements to the art of bartending, it's important to remember that the human touch will always be irreplaceable. A skilled bartender's creativity, knowledge, and ability to connect with customers are essential parts of the bar experience. AI should be seen as a valuable tool to enhance efficiency, personalize service, and empower bartenders to focus on what they do best – crafting amazing cocktails and creating memorable experiences for their guests.

MARKETING MUNCHIES
Want to elevate your cocktail game at home? Here are 3 tips:

  • Invest in Quality Ingredients: Especially when using a unique spirit like Peddlers Gin, using high-quality mixers and garnishes will elevate your cocktails.

  • Explore Online Resources: There are countless online resources featuring creative cocktail recipes specifically designed for craft spirits.

  • Get Creative with Garnishes: Fresh herbs, edible flowers, and even seasonal fruits can add a touch of visual appeal and complement the flavours of your Peddlers Gin cocktail.

Thanks for joining us today, food enthusiasts! We've been on a whirlwind tour from China's sustainable beverage revolution with upcycled cascara to the global rise of Shanghai's Peddlers Gin. Remember, reducing food waste is a delicious way to be kind to your wallet and the planet! Missed an issue? No problem, check out our newsletter archive.

  • Want this direct to your inbox? Sign up here.

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Cheers to delicious discoveries!

Bernard Koh
Founder - Food Idea

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